Beyond CMYK – New InfoTrends Study on Special Effects in Digital Printing
Advances in production digital printing toners and inks are creating new opportunities to capture high value pages that require more than traditional CMYK-based colors. The powerful combination of special effects (white, clear, textures, metallic, fluorescents, etc.) with the unique capabilities of digital printing (personalized and on-demand production) is opening up new applications traditionally produced with offset presses and enabling printers to add value to jobs and have a competitive differentiation.
The market expansion over the last few years has been dramatic with new in-line digital presses and off-line devices (mostly leveraging UV inkjet technologies) that can print a growing range of innovative effects on larger sheets with greater productivity.
“We are in the early days of digital print enhancement, but there are many questions up and down the industry value chain” stated Jim Hamilton, Group Director at InfoTrends.
The new InfoTrends multi-client study “Beyond CMYK: The Use of Special Effects in Digital Printing” will explore this topic through extensive research with print service providers and print buyers in the U.S. and Western Europe (U.K., France, Germany). Goals of the study include:
For more information on the Beyond CMYK: The Use of Special Effects in Digital Printing study, please visit our online brochure, contact Deanna Flanick at 973 985 2431 or at email@example.com.
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